It is no surprise that sex is littered throughout advertising and it is practically inherent in our society. Marketers and consumers alike have always assumed that sex is an effective technique for grabbing attention within advertising, and none of us ahve ever needed to question whether it is effective or successful as a form of marketing communication.
So this leads us to the question, does sex in advertising actually sell? The answer is no. Sex is not the defining factor that sells brands and products alike and I am about to show you how brands such as Calvin Klein, Abercrombie and Fitch and various others have been successful, and how these factors have mistakenly been associated to sex in advertising.
This is where we take a look at studies carried out in previous years by Ellie Parker, Adrian Furnham, and ‘MediaAnalyzer Software and Research’.
